Role
Mobile Product Designer
Project Type
Retail Music Player
Platform
iPad
Project Overview
Retail Music Player
To enhance the in-store experience and empower Peloton retail employees, I designed a curated iPad music player that allows staff to control music based on genre, mood, and time of day. Built with design inspiration from the Peloton instructor app, the interface prioritizes ease of use and brand consistency. The app also supports zone-based audio control in larger store layouts, enabling different areas of the store to feature unique playlists simultaneously.
Peloton users
Who are they?
The primary users of the Peloton retail music app are in-store employees—both retail associates and store managers. While juggling responsibilities like greeting customers, giving product demos, and managing inventory, they rely on a music tool that’s fast, intuitive, and easy to use. Retail associates, in particular, use the app throughout the day to adjust the store’s energy, queuing up upbeat tracks during busy periods or switching to calmer playlists during slower moments to maintain a consistent and engaging vibe.
Peloton Retail Associates
Goals: Control music in real time to match store traffic, vibe, and customer demographics.
Needs: A quick, intuitive interface that doesn’t disrupt their primary focus—interacting with customers and selling products.
Behaviors: Use the app multiple times a day to switch genres or adjust volume per zone.Buy and install products factory-direct. Parner with a service dealer to support local marketing and existing customer base.
Store Managers
Goals: Maintain brand cohesion across zones and ensure a consistent, elevated retail atmosphere.
Needs: Slightly more control over scheduling, playlist locking, or adjusting zone permissions.
Behaviors: May configure settings at open/close, or monitor usage throughout the day.