Role
Product Designer
Project Type
UI Modernization
Platform
Web app
Project Overview
UI Modernization
To address declining engagement and high user drop-off in a legacy SaaS platform, I led a UI modernization initiative based on user needs and expectations. The previous interface hindered usability, obscured key features, and created friction in user workflows. I implemented a scalable 8pt grid system, developed a pattern library, and restructured the information architecture to better align with user tasks and business goals. Branded CTAs were strategically placed to guide users through high-value tasks with greater clarity and intent. This comprehensive redesign led to a measurable increase in user engagement, task completion, and product adoption, alongside a significant reduction in abandonment.
Generec users
Who are they?
Generac Dealer 360 is a tiered program within Generac's dealer network. It's designed to provide a comprehensive and full-service experience to customers, encompassing sales, installation, and ongoing service for Generac products like home standby generators. These dealers offer expertise in Generac products, and some even provide 24/7 customer support for emergencies.
Select Users
Buy and install products factory-direct. Parner with a service dealer to support local marketing and existing customer base.
Elite Users
Sell, install, services and maintain Generac standby and portable generators. Access to additional Generac programs, such as the annual rebate.
Elite Plus Users
Unlock increased annual rebates and co-op funds. Receive priority listing on Generac's Dealer Locator and jump to the front of the line technical support.
Premier Users
Generac is the primary standby generator line. Access to the highest level of Generacr support and programs.