Role
Mobile Product Designer
Project Type
Debit Card Transactions
Duration
3 Months
01.
Project Overview
Debit card transaction rebranding
Wisely, an ADP company, provides digital banking solutions for individuals without traditional checking accounts—empowering unbanked and underbanked users to receive direct deposits, manage spending, save with fewer fees, access early pay, and earn cash back. As part of a broader rebranding initiative, the transaction experience required visual refinement to align with the new design system and brand identity. Visually updating the transaction experience ensured brand consistency and preserved the familiarity users relied on, meeting expectations without altering core functionality.
02a.
Design Process
Redefined Branding
To guide the refinement, I focused on ensuring the transaction interface visually aligned with the updated Wisely brand while preserving its familiar structure and functionality. The goal was not to change the user experience but to reskin the interface—updating colors, typography, and iconography to reflect the new design system. This approach maintained quick recognition and ease of use for existing users while reinforcing trust and cohesion through a refreshed, modern visual identity. For the business, the priority was delivering a consistent, polished look across the app that embodied Wisely’s evolving brand
02b.
Design Process
Final Designs
The final design reflects a seamless integration of Wisely’s new brand identity within the transaction experience. Updated colors, refined typography, and modern iconography bring a fresh, cohesive look that aligns with the overall app rebrand. While the structure and functionality remained intact, the visual enhancements provide a more polished and contemporary feel, reinforcing Wisely’s commitment to delivering a reliable and user-friendly financial tool. The reskinned interface maintains clarity and accessibility, offering users a familiar yet visually elevated experience.
03.
Future Impact
Lessons Learned
The visual refinement of the transaction experience successfully aligned the interface with Wisely’s new brand, delivering a consistent and modern look without disrupting user familiarity. The updated design strengthened user trust and reinforced Wisely’s position as a reliable financial solution for unbanked and underbanked users. One key takeaway from this project was the importance of thoughtful visual updates—demonstrating that even without structural changes, a cohesive and well-executed reskin can enhance the overall perception of the product. Additionally, maintaining a balance between brand evolution and user expectations proved essential in preserving engagement and satisfaction throughout the transition.